Magic Valley Arts Council and Art Guild of Magic Valley will hold an event for the launch of Art and Soul of Magic Valley, 1-3 p.m. Jan. 28 at Twin Falls Center for the Arts, 195 River Vista Place, Suite 101, announcing the start of recruitment for artists, artist sponsors and exhibit venues. The event includes a painting demonstration by Robert Moore, grand prize winner of the 2011 Art and Soul of Magic Valley. The art contest, with total cash prizes of $30,000, is open to any and all artists. The public votes on the art and decides the prize winners. The Art and Soul event is APRIL 27 to MAY 5 throughout Twin Falls. Applications available at Twin Falls Center for the Arts or magicvalleyhasart.com or from Art Hoag at 421-1311.